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I wrote this article about a husband using dating sites before the Ashley Madison(Intl Bus. I was personally thrilled by the ultimatum given to the company, because offering illicit escapades to a married person having marriage trouble is like offering wine to an alcoholic.

To get started, I create a profile with a fake name and a dark picture of myself and chart a plan. Then I'll meet a few of them for a drink, but there will be no drunkenness. I say I'm scared to live the rest of my life with unexplored desire. But my jaw hits the ground anyway when I realize whom I'm looking at. One man takes a picture in front of his 1987 Camaro, parked outside of a diner.

For my own safety, I won't reveal what I'm really doing. In my profile, I say that I'm married, because in addition to avoiding escorts, many of the men on the site don't want the complications of seeing a single woman. The rest of what I say is mostly true, and to weed out the more aggressive guys, my tone comes off as exploratory, not sexual. One man has his arm across the shoulders of a young Jon Bon Jovi.

The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.

In the same month, the company changed its signature tagline from "Life is Short.

It is crazy to imagine that will help anything, in any way.

There are the ones who just want to meet to have sex; you can tell because their handles are direct and uncomplicated: Yours4Lust and Deep Passion Man.

Have an Affair." to "Find your moment", and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.

Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.

Analysis shows most members are parents aged 35 to 54, university educated, and browse from their own homes.

Women using the site on a weekly basis outnumber men three to one.

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